The psychology of colour as it relates to persuasion is one of the most interesting ways we can try and influence people in branding and marketing.

Here is a brief overview of popular colours and the positive affect it has on its viewer:

YELLOW

Optimism
Clarity
Warmth

ORANGE

Friendly
Cheerful
Confident

RED

Excitement
Youthful
Bold

PURPLE

Creative
Imaginitive
Wise

BLUE

Trust
Dependability
Strength

GREEN

Peace
Growth
Health

PINK

Feminine
Assertive
Nurture

BLACK

Power
Authority
Formality

WHITE

Pure
Clean
Simplicity