Keep it simple
Adopting a simple, minimalist approach enables your logo to be used across all media and makes it more versatile.
Relevancy and Appropriateness
Make sure your logo is relevant and appropriate for the industry you’re in.
It doesn’t have to be literal. The Mercedes logo isn’t a car and the Qantas logo isn’t a plane, yet both are relevant to their industries.
Aim for distinction
Your logo needs to differentiate itself from your competition. What is YOUR unique selling point? Is your logo communicating that?
Often, one quick glance is all the time you get to make an impression. Is your logo simple enough to do this?
Focus on one thing
Iconic designs that stand apart from the crowd have just one feature to help with differentiation.